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How do we provide packaging design services for our clients？​

Step 1: Clarify Design Requirements

Product Research

Comprehend product traits like form, size, weight, shelf life, and storage needs. For food, check perishability and climate sensitivity; for cosmetics, consider ingredient specifics. Analyze usage scenarios, such as daily use, travel, or gifting. For instance, sports drink packaging should be convenient for workouts.

Target Audience Analysis

Identify the target consumer group and study their age, gender, consumption habits, and aesthetic tastes. If for young women, design might be trendy and cute; for business users, keep it simple and elegant.

Competitor Analysis

Gather similar product soft packages, analyze their design features, pros, and cons. Compare packaging materials, color schemes, patterns, and text layouts to find a unique selling point for your product.

Step 2: Determine Packaging Materials

Performance Matching

Pick suitable materials based on product features and storage demands. Use aluminum – foil composite for moisture – proof products; for flexible items like bread, choose PE – based soft packs. Consider material barriers against oxygen and moisture.

Cost Consideration

Evaluate material costs while meeting packaging needs. Paper – based packs are usually cheaper, while some composites are pricier. Balance cost and profit to select cost – effective materials.

Environmental Protection and Safety

Ensure packaging materials meet environmental and safety standards. Prefer degradable and recyclable options to safeguard health and the environment.

Step 3: Design Creative Conception

Theme Determination

Set the packaging theme according to product positioning and the target audience. For kids’ food, use cartoon or story – based themes; for high – end skincare, opt for an elegant, luxurious theme.

Color Matching

Select colors that match product traits and the theme. Red for food can imply deliciousness, and green for eco – products represents nature. Ensure color harmony and contrast for good shelf visibility.

Pattern Design

Create unique patterns, like product or logo variations or related element combinations. For fruit juice, use fresh fruit patterns to boost appeal.

Text Layout

Arrange product name, brand logo, description, ingredients, and usage instructions rationally. Keep font, size, and color consistent with the design for clarity. Highlight key info like the product name.

Step 4: Design Scheme Drawing

Sketch Drawing

Designers hand – draw multiple sketches to show packaging appearance, structure, and details. Sketches capture ideas and aid team discussions.

Computer Drawing

Use software like Adobe Illustrator or Photoshop to turn sketches into precise digital drafts. Refine details, adjust colors, patterns, and text for accuracy and aesthetics.

3D Modeling and Rendering

Conduct 3D modeling to vividly display packaging effects from various angles, including folded and unfolded states. This helps spot and fix design issues early.

Step 5: Design Review and Modification

Internal Review

The design team assesses the scheme for creativity, color, text accuracy, and layout. Considering product features and audience needs, they suggest improvements.

Customer Feedback

Present the design to the customer and gather feedback. Adjust the design according to the customer’s marketing and brand – related views.

Market Testing

Test the packaging on a small scale with the target consumers. Use surveys and group discussions to understand preferences, comprehension, and purchase intent, then finalize the design.

Step 6: Packaging Prototype and Production

Prototype Making

Make samples following the final design, adhering to production processes and material requirements. Check size, structure, color, and material texture.

Sample Review

Thoroughly review prototype samples for appearance, size, printing, and material performance. Compare with the design and correct any issues.

Mass Production

After sample approval, sign a production contract and start mass production. Monitor progress and quality to meet design and packaging standards.

Our design case

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For assistance (get free quotation, packaging consultation, ask for catalogue) from our flexible packaging experts, please fill out the form below, or contact us by phone or email.