Comprehend product traits like form, size, weight, shelf life, and storage needs. For food, check perishability and climate sensitivity; for cosmetics, consider ingredient specifics. Analyze usage scenarios, such as daily use, travel, or gifting. For instance, sports drink packaging should be convenient for workouts.
Identify the target consumer group and study their age, gender, consumption habits, and aesthetic tastes. If for young women, design might be trendy and cute; for business users, keep it simple and elegant.
Gather similar product soft packages, analyze their design features, pros, and cons. Compare packaging materials, color schemes, patterns, and text layouts to find a unique selling point for your product.
Pick suitable materials based on product features and storage demands. Use aluminum - foil composite for moisture - proof products; for flexible items like bread, choose PE - based soft packs. Consider material barriers against oxygen and moisture.
Evaluate material costs while meeting packaging needs. Paper - based packs are usually cheaper, while some composites are pricier. Balance cost and profit to select cost - effective materials.
Ensure packaging materials meet environmental and safety standards. Prefer degradable and recyclable options to safeguard health and the environment.
Set the packaging theme according to product positioning and the target audience. For kids' food, use cartoon or story - based themes; for high - end skincare, opt for an elegant, luxurious theme.
Select colors that match product traits and the theme. Red for food can imply deliciousness, and green for eco - products represents nature. Ensure color harmony and contrast for good shelf visibility.
Create unique patterns, like product or logo variations or related element combinations. For fruit juice, use fresh fruit patterns to boost appeal.
Arrange product name, brand logo, description, ingredients, and usage instructions rationally. Keep font, size, and color consistent with the design for clarity. Highlight key info like the product name.
Designers hand - draw multiple sketches to show packaging appearance, structure, and details. Sketches capture ideas and aid team discussions.
Use software like Adobe Illustrator or Photoshop to turn sketches into precise digital drafts. Refine details, adjust colors, patterns, and text for accuracy and aesthetics.
Conduct 3D modeling to vividly display packaging effects from various angles, including folded and unfolded states. This helps spot and fix design issues early.
The design team assesses the scheme for creativity, color, text accuracy, and layout. Considering product features and audience needs, they suggest improvements.
Present the design to the customer and gather feedback. Adjust the design according to the customer's marketing and brand - related views.
Test the packaging on a small scale with the target consumers. Use surveys and group discussions to understand preferences, comprehension, and purchase intent, then finalize the design.
Make samples following the final design, adhering to production processes and material requirements. Check size, structure, color, and material texture.
Thoroughly review prototype samples for appearance, size, printing, and material performance. Compare with the design and correct any issues.
After sample approval, sign a production contract and start mass production. Monitor progress and quality to meet design and packaging standards.
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